Raddella Colombo 03
TDK ARCHITECTS
TDK ILLUSIONS
Perched in a charming, older building, the Raddella Jewelry project called for a sensitive yet bold transformation—one that honored its legacy while infusing it with modern elegance and brand identity.
Site Analysis & Technical Mapping
We began with an on-site visit to understand the building’s unique spatial character. Using point-cloud scanning, our team captured precise structural geometry—preserving the architectural integrity of this heritage space while enabling informed design decisions.
Functional Planning & CAD Layouts
From the point cloud data, we drafted detailed CAD layouts, choreographing traffic flow, display zones, and customer areas with clarity and intent. Every spatial decision responded to both functional efficiency and the client’s vision for a warm, inviting retail experience.
Immersive 3D Visualization & Branding Integration
Once the layout was approved, we transitioned to 3D modeling and material selection. True to the brand, authentic materials and finishes were specified, while carefully curated graphic elements and branding motifs were artfully integrated into signage, wall detailing, and display backdrops. The resulting scenes were rendered in high fidelity using Corona Renderer, capturing light, reflection, and texture with photorealistic precision.
Construction Oversight for Precision Execution
During construction, our oversight was hands-on and detail-driven. We meticulously compared the emerging build with our 3D renders to ensure that every finish, lighting nuance, and branding element aligned seamlessly—with no compromise on quality.
